EG proudly announces the opening of its second retail location in Iran. Situated in the exclusive Opal Shopping Center, the new store expands the brand’s presence in Iran in a very lively area.
EG Store in Opal Shopping Center
Located on one of the most strategic floors of Opal Shopping Center, EG store is home to an interesting variety of leather products, pieces of jewelry and perfumes that maintain a balance of different types of luxury products.
EG Store Architecture
Guided by established brand cornerstones, the setting is defined by a modern architecture that includes small classic details and echoes the brand’s motif for a neoclassical style. EG store seems to have combined both classic and modern styles where simplicity matters and decorative details do not exceed the borders of simplicity.
EG Store Decoration
The smart choice of the monochrome color palette seen in EG store is deliberately chosen for the better view of the products. The materials used for decorating EG store translate EG’S Italian sensibility through art, design and architecture.
Lighting at EG Store
The thoughtful approach behind the lighting mirrors how EG Store aims to provide an unforgettable shopping experience for visitors. The two lighting styles at EG Store are artistically designed to both make visitors feel at home and present the products in full detail.
The warm white light that illuminates EG Store creates a friendly environment where one feels relaxed and away from the hustle and bustle of the surrounding area.
Although there is ample light in EG Store, additional emphasis is placed on both leather and jewelry products through specific lighting. The pinpoint lighting on the jewelry products helps each delicately crafted piece be seen in complete detail. Installed at the top of built-in showcases, the jewelry pieces catch attention even from afar.
The leather products and travel goods in the EG store are displayed on wall shelves. The lighting method for these items is different. Linear lights on each shelf illuminate the leather and travel goods in full detail.
Future EG Store Locations
EG plans to expand its presence in the market by opening more branches in the future. The brand aims to open new stores in other cities of Iran, such as Isfahan, Shiraz, and Tabriz, as well as in other locations around the world, such as Kazakhstan, Russia, and Dubai.
